With a deadline counting down, there was little room for second-guessing or endless revisions. The business name said it all: we needed something that hit all the key factors; Disco, Burgers, Fun & Vibes.

Here is a glimpse of a few of the initial ideas:

• A burger boasting a disco ball bun, wearing roller skates and proudly holding aloft his own mini burger companion.

• A character with a disco ball for a head, dressed in classic grill chef attire,  skillfully wielding a spatula, and burger in hand.

• A Burger headed figure, with disco balls for eyes, striking the iconic John Travolta pose, filled with dripping fillings.

• A giant Disco ball, with tongue extended, upon which a tiny anthropomorphised burger was sat, bouncing (to the beat?)
  

The giant Disco ball emerged victorious. I added some killer shades, some sparkle and squeezable cheeks, for a retro, Americana feel. After cleaning it up and vectorising, I couldn’t resist crafting a version that included accompanying text - sometimes, creative exploration is just too irresistible to pass up. 

Rob was delighted, like a burger sizzling on the dance floor and the logo was all set to shine within the week.